We are living in a so called post-ideological, post-believe period. But there are two types of ideology: an explicit ideology - one that you are aware of, and an implicit one - one that is unnoticed and expressed in our "free choices", behaviors and attitudes... Like the core of values and beliefs that we all have even if we are not aware of them. So, what is the contemporary religion that runs mostly unquestioned in the background of our attitudes and behaviors?
In the past the Divinity was the dominant force in culture and the soul was the term that pointed towards the core of subjectivity, being transcendent to personal-psychological identity and related with an exterior Divinity.
What happen with the core of subjectivity, let's keep calling it "the soul", when the dominant transcendent force is financial? What kind of subjectivity emerge through this financialization of life? We can speak about the emergence of a financial or financialized soul in our contemporary culture? So the banks and the malls have to be aproached from a religious point of view - as the new churches for this new kind of soul?
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