Dorato Action

In an act of last moment censorship the Candidate was eliminated from Just do it. Branding Biopolitics exhibition at Pavilion Unicredit. The Candidate continued to behave as if nothing had happened, and a promotion campaign was launched. People were invited to celebrate the opening with the Candidate, and with a glass of Dorato champagne (a good-looking bottle with a very cheap and dubious content). The exhibition was announced everywhere as a Presidential Candidate's event, and the opening as a performance. It turned out to be a very strange scandal as a result of Pavilion staff’s violent reaction. But no matter how interesting the evening as a performance was, the actual work, the main esthetic operation, was the activity of reframing – as a reversal of the usual situation of artists acting under the institutional umbrella, in this case the artists were framing the institution – pointing to the activities of framing in themselves, focusing on their own operativity in their implicit mediums.
(2011)